Hi there! In this video, our certified Marketing Cloud Account Engagement Specialist, Aliona Bilous, demonstrates the power of marketing automation in Pardot.
Vimera (vimera.io) is a trusted certified Salesforce partner. Our expertise is backed by more than 95 Salesforce certifications, more than 150 successful cases, and high praise from clients (4.9/5 according to Clutch). We give all departments, including marketing, sales, commerce, and service, a single, shared view of every customer.
We customize Salesforce solutions for small and medium companies and organizations in the USA, Canada, UK, and EU.
We are a team of passionate enthusiasts with extensive experience in Sales Cloud, CPQ, Marketing Cloud, Service Cloud, Field Service, Commerce Cloud, Salesforce Industries (Vlocity), Experience Cloud, Marketing Cloud Account Engagement (Pardot), Nonprofit Cloud, Net Zero Cloud, third-party integrations.
We assign a bunch of services, including Consulting, Development, Support, Salesforce Audit, Quick Start, Salesforce Integration with different systems.
We will strengthen your team with highly qualified specialists with 5+ years of experience.
00:00 - Introduction
01:58 - Pardot Overview
08:24 - Security Measures
12:37 - Domains and Deliverability
14:47 - Salesforce Object Sync
18:54 - Pardot Campaigns
21:58 - Prospect Lifecycle
25:33 - Targeting Strategy
28:29 - Pardot Automation Tools
30:34 - Engagement Program
38:30 - Form vs Form Handler
39:53 - Email Template Builder
41:53 - B2B Marketing Analytics
43:01 - Optimizer
43:53 - Real Case
56:25 - Pardot Pricing
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