Learn everything about video marketing best practice with this bumper guide. We cover everything from defining your audience to creating and distributing content. See even deeper info here: [ Ссылка ]
00:00 Intro to video marketing
00:28 What is video marketing
01:04 Goals and targets
02:15 Defining your audience
02:40 Planning your videos
03:04 Must-have tools
03:55 Why businesses need video
04:15 Popular video types
04:55 Choosing video topics
05:13 Creating videos
06:19 Distribution
07:18 Measuring success
08:00 Where to learn more
We cover goal setting within the marketing funnel, defining your audience using personas, content planning with the help of marketing calendars, the must-have tools for all marketers (hint: there’s only three but they are essential), the many different types of video and what they’re used for, creating video with storyboarding, scripting and editing, distribution options, promotional channels and tricks, paid versus organic reach, and how to measure success when all is said and done. Phew. That’s a lot. We’ll share with you the full breadth of our video knowledge so make sure you have a notepad and pencil ready.
Why should you bother with video marketing, you might wonder? Good question. Two important video trends have emerged in the last ten years. The first is an increasing demand for video — Youtube alone reports its users view more than 1 billion hours of video each day on the platform. And the second is the decreasing cost of video production thanks to video makers like Biteable.
Put simply, video works. We’ve known for a while that video ads perform better than static image ads in every way but we want to know how much better and why. In a recent marketing experiment we ran, we found video ads far and away get more reach, more clicks, and cost far less per lead. Read the details of our experiment here: [ Ссылка ]
Want to learn more about Biteable?
You'll find us over here ► [ Ссылка ]
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