OGILVY PARIS AND  PERFUMER ETAT LIBRE D’ORANGE CO-CREATING THE FIRST PERFUME MADE FROM TRASH.

Inspired by the question "How can we reuse the exorbitant amount of waste that is left over from the industry's process of fabricating perfume?" comes a new innovation in the luxury fragrance industry. The first signature scent underway by the two collaborators?  I am Trash, Les fleurs du Déchet. To see beauty in trash, watch its aspiring film just as innovative as the ambition behind it.

Credits :
Brand: Etat Libre d’Orange
Founder and managing director: Etienne De Swardt

Agency: Ogilvy Paris
Creative directors: Juana O Gorman et Beatrice Lassailly
Copywriter: Jeremy Claud
Artistic director: France De-Saint-Steban
General director: Emmanuel Ferry
Project manager: Terry Fouchy

Production: H&0
Director / Photographer: Inès Dieleman
Producer: Barthélémy De Champsavin
Production director: Maxime Gallet
Stage manager: Jordan Santoul
1er director assistant / photo: Thierry Cron
Head operator: François Catonné
1er assistant OPV: Raphaël Dougé
Electronic operator: Eric Baraillon
Decorator: Alain Roussel
Tamer: Manuel Senra
Floral stylist: Garance du Nord

Post Production house: H&O and Reepost
Post-producer: Emmanuelle Bottelin-Lescoutre
Editor: Quentin Lohr
Color grading: Emiliano Serantoni
Graphic artist: François Puget

Music Composer: Nicolas Schindler
Music Supervision: Too Young Music

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