If you don't set up Aggregated Event Measurement, you will not be able to run Meta conversion ads to iOS users who have opted out. So it's critical to set it up and do it the right way.
If you haven't set up Aggregated Event Measurement on your pixel, I'll walk you through the steps to do it the right way. In this video, I walk you step by step through how to do it. It's easy to do if you follow these steps.
It's also essential to prioritize the events properly. If they're not prioritized in the right order, it can affect how your data is reported.
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