Bershka was created on April 1998, and after 25 years of being one of the fashion leaders in the world for young people. Bershka renews its logo among other actions that will be launched during 2023.
The new logo is updated with a clean but more forceful image capable of coexisting with the flexibility and variety of our products, our campaigns and our different channels such as social media and our website: bershka.com. In addition, Bershka reclaims its iconic BSK logo as the image of the teen collection.
The project has been developed with ABC DINAMO, a young Swiss company specialized in branding and typography that has worked with well-known retail and lifestyle brands.
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