AI news presenter Lisa will be used for providing updates on the news channel, as well as on social platforms such as Instagram and Facebook.

Supporters of AI news presenters point to the advantages: 24/7 news updates with no fatigue, the extra advantage in India of delivering news in many regional languages, mistakes or line fluffing, and the ability to process vast amounts of data – live election results or financial updates - at phenomenal speed.

Doubters worry about bias, job losses, lack of nuance in a breaking news story, and the sheer lack of a human element.

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