For Carl Zeiss, the year 2012 is marked primarily by an important anniversary. Exactly 100 years ago the company revolutionised the spectacle lens market with its innovative Punktal® prescription spectacle lenses. Carl Zeiss is now celebrating "100 years of Better Vision. 100 years of ZEISS precision lenses." Under this motto, the company is presenting a firework of innovative products, sales promotions and a marketing campaign to guide consumers directly to ZEISS eye care specialists.

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