Sport & Business - what is common, what is different?

What is the best way to sell? At first glance, it seems that this question is only interesting for a company. But in the conversation between David Radtke (Head of Sihl Group Marketing) and Tobias Brand (SWD Powervolleys) Düren, it quickly becomes clear that top-class sport is also about selling. Even if it is in a different sense.

Moreover, there are even more similarities between business and sport. Because in business, too, it is not exclusively about selling. Here, too, you want to inspire your customers with your products and evoke joy, just like the athletes do with their spectators.

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