Picking the right price for a product is notoriously hard. There are many challenges and potential pitfalls, such as: the amount of resources required to build support for pricing and billing, the possibility of leaving money on the table (or unintentionally turning potential customers away), and the difficulty of testing and iterating on a price once it’s live. At the same time, the infrastructure required to test different pricing has historically been costly. This case study will bring pricing out of the dark and into the light, and help you hypothesize and test different prices in a lightweight way. Along the way, Catherine will share methods and lessons learned from her experience setting the price for FullContact’s new product.

Want more inspirational talks like this? Join us at Front in 2018:

Front UX & Product Management Workshop Series
4-5 January 2018
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Front UX & Product Management Case Study Conference
May 2018
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