Every business needs testimonials for their website and marketing efforts. But truly SMART businesses know they need to step it up and get one or two high quality testimonial videos. In this video I'll share all my best testimonial video tips, secrets and strategies that will make your testimonials compelling, and watchable, from beginning to end. And the best part? You don't need to spend much $$, if any at all to pull this off.
Questions to Ask Your Customers During the Interview:
• Introduce yourself (and where you work, and what you do there if B2B customer)
• What was your problem before you bought/joined [our product/service]?
• Can you talk about any specific pain points that came from that problem?
• Did you try any other solutions before [our product/service]?
• How did you first hear about [our product/service]?
• What was your main concern that would have prevented you from buying this, and what put your fears to rest?
• What made you choose [our product/service] over anything else you could have done?
• What are three benefits you've experienced as a result of buying/joining [our product/service]?
• What is life like now that you've experienced [our product/service]?
• What surprised you the most or made you the happiest about buying/joining [our product/service]?
• If you were to recommend [our product/service] to your best friend, what would you say?
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