In Getting to Yes, Roger Fisher and William Ury advocate for the use of interest-based negotiation rather than position-based negotiation. But what's the difference? And why is it important? This video answers both of those questions. Plus, it's kind of funny. Stick around for the bonus section with Chris Voss.

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0:00 - Position-based Negotiation
1:26 - What are Positions?
1:53 - What are Interests?
2:06 - Interest-based Negotiation
2:49 - Bonus: Why? What? How?

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