Are you not sure what AMP means, and whether you should bother to install AMP on your website? You don’t quite understand the pros & cons?
I’ll explain to you the benefits and the drawbacks of Accelerated Mobile Pages (AMP).

In summary, Google’s AMP or accelerated mobile pages are just a normal web page. But it’s super lightweight and has very limited javascript and Google stores these pages on their servers, so they can load them really quickly.

How to install AMP on WordPress:

My website recommendations: [ Ссылка ]

PayPal tip jar: [ Ссылка ]

And usually, AMP just runs alongside the normal website, but most mobile traffic will see the AMP variation if there is one.

Now if you are using WordPress, there are multiple plugins that will add AMP to your website. If you want to code AMP pages your self, it’s actually not too hard, as it’s just basic HTML, CSS & JS with some limitations and specific rules.

Now, you are probably thinking why should I get AMP on my site?

Let’s start with the benefits

1. The biggest benefit is the load speed. And an article of MOZ shows how different websites improved their metrics like more traffic and higher conversions. [ Ссылка ]

2. AMP is an initiative by Google, and they add this small icon to AMP results in search results. Right now AMP does not directly improve your website’s SEO, but higher load times do help.

Drawbacks:

1. The user experience is very simple, so you can’t add any fancy animations. It’s all plain vanilla.

2. You will have random errors and warnings in Google Search Console. Some will come and go by themselves, some will stay and you will need to fix them. So be prepared to fiddle with AMP a little. And you will essentially have 2 separate sites to maintain.

3. Tracking data from AMP pages over Analytics, Ads or even DoubleClick is fairly limited.

4. You are giving away your whole web page to Google, so there is less control over what users actually see there.

So should you get AMP?

I do think it’s useful, especially if you have a lot of traffic that comes to their mobile phones.

Personally, I don’t mind the disadvantages. Because I truly think speed is good user experience. But I strongly recommend using AMP only on blog posts or on media websites. Where there is a lot of text and images.

For the rest, such as eCommerce store pages or your customer acquisition landing pages, AMP won’t be useful.

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