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Before your product or service becomes mainstream, you really need to know who are the early adopters within your product range (the so-called trendsetters). Those are the first users of your product, who are eager to solve their problem despite the basic functionality of the product or the software you offer.

I am going to share with you the tools that you need in order to realize your MVP. In this video we will be covering how you can adopt ..the explainer video, the wizard of Oz MVP, the landing page, the concierge MVP, as well as crowdfunding as powerful tools that will help you to validate your product or service assumptions.
DROPBOX
Now that we have picked up these tools … let’s go ahead with checking how they can be applied.
First, we are going to see the explainer video in action as used by Dropbox.
It is important to note that the video was created before the actual file hosting service was developed. Drew Houston (the CEO and co-founder of Dropbox) did not spend any money on developing the product prior to validating the demand. We can argue that the video itself was also minimalistic and definitely cheap. Despite that … it was effective. Thousands of people added their email addresses to the company’s database so that they can be notified once the product became available.
The use of the explainer video was fundamental to the success of the company. We can say that the MVP is what powered Dropbox’s fast success. And allowed the company to skyrocket.
LANDING PAGE
The next MVP tool is the so-called Landing Page. And…. No … it is not the place where skydivers land. A landing page is a page on your site that is designed to convert visitors into leads.
Joel from Buffer used the power of the landing page to kick-start his software application business. Buffer allows you to schedule posts to be sent to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. It is a great way for individuals to engage with their community.
However, at first, Joel had no idea whether people would be interested. That’s why he built a landing page, which he then used as a learning tool. The landing page allowed him to collect visitors’ email before the software application was even started. Quite similar to Dropbox, right?
However, he did a lot more by splitting the visitors’ traffic to a different version of the landing page. This allowed him to experiment with the pricing strategy, as well as the design of the website, finding the most effective ones, which converted most visitors into paying customers. This is something knows as A/B testing.
Only after doing all of this, Joel opened his company and became ready for business!
Wizard of Oz MVP
The next strategy is very wizardly one! The idea behind it simple … “Fake it before you make it!" Pretend that your business is almost fully automated … while behind the curtain, you do everything manually”.
The best example of a company that did exactly this is the online shoe retailer Zappos. Zappos was one of the first companies to every start selling shoes online.
Concierge MVP
Similarly, to the Wizard of Oz, the concierge MVP strategy involves huge amounts of legwork at the beginning. This, of course, reduces the inventory, the start-up costs, as well as the risk…. And it is also a great source of data! However, here … we let our customers know that nothing is automated.

Crowdfunding Platforms
Crowdfunding Platforms are a great way to test key benefits and features people will pay for. Plus, you get – hopefully – actively involved early adopters.

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