Water is undoubtedly one of our most precious resources.
Due to factors including climate change and increasing demand, it is forecast that 40% of the world’s population will be experiencing severe water stress by 2050 if we do not make supply and efficiency improvements.
Irrigated agriculture consumes 70% of the world’s freshwater resources and Rubicon is dedicated to improving the availability of this water by delivering solutions that maximise the efficiency, productivity and sustainability of agricultural water.
