The 5 things your real estate website must have to be successful. IDX real estate websites are a must for any agent that wants to grow in 2019.

90%+ of consumers have no idea that the large real estate portals are selling their contact (and budget) information. You are their trusted advisor. Get the website you deserve and that your clients will love.

Goals: Make me money! So, leads are maybe the worst place to start in thinking about your website, yet it’s where most agents begin and end. This is a major misconception and why a lot agents don’t get as much out of their website as they think they should.

Instead - do these.

Show Success: One of the biggest challenges online is differentiating yourself from potentially thousands of other agents to win more business.

One of the biggest opportunities on most real estate agent websites that we see is for agents to effectively demonstrate why 1) people use them as a real estate agent and 2) why to use their site and NOT a competitor.

Provide the tools buyers expect when buying a home: Having a great home search experience like Showcase IDX on your website is essential.

You don't want them going to another site when searching, especially if that portal will sell their email to a competitor. It’s also not just about converting random visitors into leads, it’s about your ability to give tools to your current and past clients that keep them close to you by providing more value than other agents.

Local Market Authority and Community Pages: Many agents just slap a few search results on a page and call it a day. Successful agents put in the time to create unique narratives about each area.

Simplicity: Simplicity will make your website convert more leads… but the simplicity has to intentionally point the visitor towards selecting you to work with, as well as disqualifying people who you don’t want as leads.

Reminder: Your website is the hub of your personal brand and business

Have a question on real estate marketing? Let us know.

= = = = = RESOURCES = = = = =
Want MLS property search on your website? How about stunning listing pages on your properties and for the homes your clients are searchig for? Start your trial of Showcase IDX: [ Ссылка ]

Want to drive more revenue from your website? Learn how with your own portal-quality property search and stunning listing pages with lead capture forms that consumers want to fill out. [ Ссылка ]

Need a website developer? See our approved website developers vetted from thousands of potential developers to save you time. [ Ссылка ]

Need a speaker for your next real estate event? Check out [ Ссылка ]

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