ASK: Michelob ULTRA was looking for a way to interact with consumers and showcase how Michelob ULTRA is the
beer that brings fun and wellness together. The brand wanted to find local fitness studios across key markets in the
US, and with a scaled approach, enroll wellness communities in the ULTRA lifestyle.
STRATEGY: X7 Marketing created a movement that was enhanced with local fitness influencers that already
taught in the targeted fitness studios to leverage them as voices and brand ambassadors in their respective cities. This
activation was rolled out through 7 different cities across the nation. X7 Marketing created a repurposable
activation that was easy to travel with and still had the interactive “Instagrammable” component that an activation
should have.
