Ben Smith is the co-founder of Semafor, and the author of a brand new book called, ‘Traffic: Genius, Rivalry, And Delusion In The Billion-Dollar Race To Go Viral.’ In this conversation, we talk about the state of the media, what is going right, what is going wrong, what he learned from working at BuzzFeed, Politico, New York Times, and now starting his own media company.
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TIMESTAMPS:
0:00 - Intro
0:42 - Media today & going viral
2:44 - Attention is like oil?
6:39 - Viral engineered content vs not
9:08 - BuzzFeed vs Gawker
13:15 - Evolution of media
15:50 - Age of disinformation
18:50 - Platforms are in decline
21:45 - Best platform for running for US President
25:50 - Media as a reflection of reality
28:30 - Media company vs Individual
31:15 - Transparency in media
32:58 - Newsletters
34:38 - High impact media
36:55 - Changes in sources
39:10 - Funding the media business
42:38 - Modern size of media companies
43:48 - Picking a niche in the media business
45:30 - Ben's final message
