Today we visit the city of Minneapolis and its incredible Target Center!

History:

Target Center is a multi-purpose arena located in Minneapolis, Minnesota. Target Center hosts major family shows, concerts, sporting events, graduations and private events. Target Corporation is the original and current naming rights partner of the arena. Seating over 20,000 for a concert, it contains 702 club seats and 68 suites. The arena is home to the Minnesota Timberwolves of the National Basketball Association (NBA) and the Minnesota Lynx of the Women's National Basketball Association (WNBA). The facility has also hosted the LFL's Minnesota Valkyrie, the RHI's Minnesota Arctic Blast, and the Arena Football League's Minnesota Fighting Pike in the past. Original Timberwolves owners Marv Wolfenson and Harvey Ratner built, owned and operated the arena for five years beginning in 1990. On August 7, 1990, it was announced that Target had purchased the naming rights of the Timberwolves' arena and that it would be called Target Center. Since then, the naming rights have been renewed every five years. Target extended its naming rights agreement through 2014 in September 2011. In 2012, a "Target Dog" neon sign was installed to face Target Field as a home run celebration sign.

The venue was managed by Ogden Entertainment after the city of Minneapolis purchased the arena in 1995. Glen Taylor acquired the Timberwolves in 1994 and the Lynx in 1999. In 2000, SFX (later Clear Channel Entertainment) took over the contract. The management was changed in May 2004 from Clear Channel to Midwest Entertainment Group, a joint venture of the Timberwolves and Nederlander Concerts. On May 2, 2007, AEG Facilities assumed the management contract of Target Center. The city of Minneapolis owns the arena and AEG Facilities manages day-to-day operations. In 2004, Target Center underwent a major renovation that saw the replacement of all 19,006 of its original seats plus the addition of nearly 1,500 new seats as well as the reconfiguration of the lower bowl to make the arena more "fan-friendly". In addition, the arena's original scoreboard was replaced with a new 9-by-16-foot (2.7 by 4.9 m) video screen and LED signage, LED signage on the upper deck fascia, a new lounge (Club Cambria), and improved access for fans with disabilities. Target Center was once one of three NBA arenas with parquet floors, including TD Garden in Boston, and Amway Arena (later Amway Center) in Orlando—the floor was replaced prior to the 2007-08 NBA season.

Target Center is the first arena to have a green roof. It was unveiled on September 15, 2009. In February 2011, the Timberwolves and the city of Minneapolis introduced a $155 million proposal to remodel the Target Center. Plans included shifting the main entrance to the corner of 6th Street and First Avenue, two large glass atriums, another restaurant, and a complete remodel of the interior. The plan was approved in 2012 by the Minnesota Legislature, as part of the bill that authorized a new stadium for the Minnesota Vikings. On April 3, 2015, the Minneapolis City Council gave the final approval for renovation plans for Target Center. The total cost was $140 million, which upgraded the exterior, seats, technology, and loading bays, among other areas. The city contributed $74 million. Glen Taylor, the owner of the Timberwolves and Lynx, paid a total of $60 million; AEG contributed $5.9 million. As a result, the Timberwolves' lease will run until 2035. The renovated building reopened in October 2017.

It hosted the 1994 NBA All-Star Game, the 1995 NCAA Women's Final Four, the 2000 NBA draft, and the 2018 WNBA All-Star Game. It had been slated to host an NCAA Men's Regional Final in 2021, but on November 16, 2020, the NCAA announced that it would hold the entire tournament in one city, seeming to rule out the Twin Cities. In 2011, Target Center played host to its first championship event, the 2011 WNBA Finals. The Minnesota Lynx won their first two games on their home floor, and ultimately won the WNBA Championship, the first title won by a team that played in Target Center. The current confirmed highest attendance record for a single event in the arena's history was the Timberwolves and Warriors game on March 10, 2017, attended by 20,412 people. Target Center can also convert into a 2,500-to-7,500-seat theater known as the U.S. Bank Theater. The Theater contains a movable floor-to-ceiling curtain system that allows the venue to be transformed based on specific show needs. In addition to concerts, the U.S. Bank Theater can also be used for family and Broadway shows

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