The Trust Equation uses four objective variables to measure Trustworthiness. These four variables are best described as Credibility, Reliability, Intimacy, and Self-orientation. In this video, we discuss Self orientation.

Self orientation refers to a person’s focus. In particular, whether the person’s focus is primarily on him or herself, or on the other person.

Explained by Charles H Green. CEO, Trusted Advisor Associates and author of The Trusted Advisor.

Learn more at trustedadvisor.com/equation

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