If you’re sending people to a website from social media you’re losing business.
You need to understand the modern buyer's journey.
People that come across you on social media, they've never met you. They have no idea who you are.
If they immediately go to your website and it's not incredibly clear to them how your product and service is going to benefit their life right now, they're likely just not ready to buy, or they're just likely confused as to what you actually offer.
It’s better to let them schedule a call or go to a community where they can learn more about you through interaction.
Where you can ask them questions about their goals and propose solutions.
![](https://i.ytimg.com/vi/Nlontr0Ze9E/maxresdefault.jpg)