Speaker:
Steve Johnson – VP, Design, Netflix
Good business is the job of good design. This talk will explore what it means to truly lead by design, and why it's important for designers to stretch beyond the boundaries of traditional roles. When you consider the number of publicly traded companies making decisions for consumers around the world—to think that nobody sitting in those boardrooms is thinking about user experience is absurd. Driving empathy and finding solutions is design’s super power, and it’s not enough to simply have a seat at the table; it’s design’s job to bring something new to it.
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