Ariane Le Port, global creative effectiveness lead at Google, explains how to think about catching and sustaining attention with your YouTube ads. Learn three key strategies to launch a compelling narrative so your brand can break through the digital noise and get your message across to viewers.
Source: Google/Kantar Link AI, Global, The Short and the Long of ABCDs Effectiveness, 2021.
The How to Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
Watch more How to Think About videos here: [ Ссылка ]
00:00 Intro
00:46 Attention drives performance
01:51 Jump in
02:32 Use audio and text for support
03:07 Use bright, high-contrast visuals
04:02 Recap
