To mark World Fashion Day, we look back at some of the stunning Reality-powered productions that created rich, interactive and immersive fashion experiences wowing the viewers around the world.

With the melding of fashion with technology, fashion brands started to become more and more aware of the creative possibilities unlocked by virtual studio, AR and XR technologies to showcase clothes in any aesthetic virtual space imaginable by the designer. Forward-thinking fashion brands like Louis Vuitton have already adopted this vision, and others are catching on to do much more than a traditional look book or in-person show. It's time to reimagine fashion and thrive creatively in the virtual space.

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