How do you grow your online business? It's the most basic question that you, as a merchant, can ask. But it’s also the most crucial. It’s ultimately what determines the success of your venture. E-commerce is growing rapidly as people are shopping more and more online, so there are huge opportunities to seize. But competition is getting increasingly tough. Acquiring new customers is key for any merchant who wants to grow and survive long-term.
Host: Melissa Chien, Demand Generation lead at Klarna.
In this Deep Dive, you’ll learn:
The main obstacles to growth
Key data about spending power and shopping behavior
Why attracting Millennials and Gen Z customers is crucial
The importance of flexible payment methods
+ Much more
More insights from Klarna: [ Ссылка ]
