An Introduction to Behavioral Economics is designed for anybody whose work requires leading, influencing, selling, or collaborating. Prior coursework in economics is not required. The insights and tools in this program are directly applicable by:
Senior and mid-level leaders who work with their teams to make long-term investments in products, operations, and people
Entrepreneurs who need to know the pitfalls of relying only on instinct and intuition
Sales & marketing professionals who can simplify their customers’ purchase decisions with innovative choice architecture
Business analysts who want to get their insights across more effectively by understanding context and framing
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