This is Part 1 of the video case on NV Holders. The case features Nik Vene, a product innovator and founder of NV Holders (a digitally born global).
This part illustrates the birth stage of a digitally born global. It outlines the steps needed as well as the challenges encountered by an entrepreneur when developing a marketable product from an initial idea and establishing a fast growing international business. The determinants of international entrepreneurship approaches as well as internationalisation patterns, speed and success are also summarized.
This video case is part of the MNCwhispering video case collection funded by the European Union's ERASMUS+ Project titled "Open Access Digital Video Case Library for Teaching International Business" (Project number 2018-1-BE02-KA203-046832).
