In 2013, Alitalia has decided to promote it through a communication campaign consisting of eight specific themes, according to which the company expresses its philosophy, the quality and potential acquired in the course of the year.
With "excellence at the controls", the main theme of this campaign, the company was looking for a communication product that could express the hard work and effort that must be sustained every day to become an airline pilot Alitalia.
Most people think that the ability of a pilot to demonstrate only during flight but, Alitalia know that is not so, for this very reason was looking for a product narrative that told the life of a pilot Alitalia years of study , constant updates, shifts the simulator, briefing with the crew, "life away," passion and determination.
The production of this commercial has committed our studio for about a month of work, we got a simple and genuine product just as we had intended.
Post-production has not yet been made, and the shots were characterized by a strong theatrical element, so as to better describe the dream of a child in becoming a pilot Alitalia.

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Credits

Production Company: Po Valley Studio
Executive Producer: Paolo Alfieri
Director: Federico Giuranna
Dop: Angelo Coli
Continuity: Mary Polpetta Tamborini
1st Ass. Dop: Gabriele Rossi
2nd Ass. Dop: Riccardo Verdura
Camera Operator: Gabriele Marabini
Ass. Camera Operator: Nicolò Mantegazza
Editing: Mauro Del Sordo

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