Rainer Schaller exploited a gap in the market to create a business that has become a phenomenal success. Schaller's McFit fitness chain has become one of the most successful in Germany. Just 8 years after the first studio opened, McFit has the highest number of members of any gym in the country.
Basic no-frills membership costs only 16.90 euros a month. Those who want to use the treadmill or showers pay extra. The clever concept continues to attract new customers. But Schaller wants to expand even further. To improve the company's image and concept, he's decided to hold PR events featuring celebrities like the Klitschko brothers. We follow him as he meets Wladimir Klitschko, the world's current heavy-weight boxing champion, to try and recruit him for the opening of the one hundredth McFit Studio.
