Join me in this special interview as I welcome back Dr. Morgaine Gaye, Food Futurologist and Director of Bellwether Food Trends, who explores food and eating from various perspectives. Morgaine consults with food companies, develops new products and writes trend reports for forecasting sites, PR, and ad agencies.

During SXSW, Morgaine presented "Trend to Table," her latest trends presentation, and the title of her upcoming book. We used the opportunity to discuss some macro trends she's witnessing in the food industry.

We also reminisce about our first meeting in 2008 at McCann London and reflect on our collaboration to develop an edible beauty product and brand prototype ahead of its time. We discuss how life choices set us on different paths, causing us to miss out on building what could have been a groundbreaking product.

I hope this candid conversation encourages those working on ideas by highlighting the importance of persistence, taking action, and testing in-market. Join me for this engaging chat with Dr. Morgaine Gaye!

What We Discuss

00:00 Intro 

03:15 Mark asks Morgaine to discuss the raw cacao collaboration from 2009. 

05:15 Morgaine explains the health benefits of raw cacao. 

07:45 Mark explains how he formed a skunkworks team internally at McCann. 

09:00 How the idea of positioning cacao chocolate as an edible beauty product emerged.

14:00 Why the idea remained no more than a prototype?

17:00 Lessons learned from the project.

18:40 Morgaine discusses her SXSW trends presentation and subject of her new book.

20:20 Examples of the big trends include what it means to be human?

24:00 The changing role of ‘the table’ at home and the unraveling.

27:00 Other changing food trends such as the use of ‘air’ in food.

30:35 The use of ‘air protein’ in food.

34:50 Why she wrote her book

35:30 The Dirty Dozen and the Clean Fifteen from the Environmental Working Group  

38:00 Permaculture 

38:50 Morgaine’s hope for the future

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Email mailto:info@morgainegaye.com

Links Show 

The Dirty Dozen and the Clean Fifteen from the Environmental Working Group  
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