Have you ever gone to a store to buy a few items, and you end up leaving with a lot more than you planned? Laci is here to explain some tactics that stores use to get you to spend more money!
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99-cent pricing hooks shoppers
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“Only $9.99? I'll take it! But at $10, fuhgedaboutit! And that, researchers say, explains why so many goods and services have prices ending in .99.”
Why We Buy
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“The sense of smell is the strongest and most primal of all our senses.”
What effect does background music have on consumer behavior?
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“The playing of background music in retail environments is common, and we often take it for granted (or we think we do). New research shows that its effect can be very influential on consumer behaviour.”
The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings
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“The excitement that is often generated in consumers by a price promotion suggests that there is an ego-expressive, as well as utilitarian aspect to a price.”
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