Thirteen minutes and one same hand that writes a single phrase, "I will not make any more boring art", over and over again on a blank sheet of paper, like the most banal of school punishments. The work is in fact entitled "I Will Not Make Any More Boring Art" (1971) and its author is John Baldessari (National City, California, 1931). "I love the idea that, in a world in which everything has a use, it's possible to make something gratuitous; and I love to leave people a little unsettled." Under the title "John Baldessari: Pure Beauty", taken from one of his first works exploring language, the Museu d'Art Contemporani de Barcelona (MACBA) presents the largest retrospective exhibition ever mounted in Spain dedicated to one of the most innovative and venerated artists on the international scene.

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