Jayson Tatum, fresh off leading the Boston Celtics to an NBA National Championship, has made headlines not just for his on-court prowess but also for his unconventional approach to managing his wealth. Recently signing a record-breaking five-year, $315 million supermax contract extension, Tatum has decided not to touch any of his earnings from this deal. Instead, he has committed to relying solely on endorsements and sponsorships.
This decision stems from a pact made with his mother, Brandy Cole, whom he affectionately refers to as his "overseer" in financial matters. From the outset of his NBA career, they agreed that the money earned directly from his Celtics contract would remain untouched. This arrangement reflects Tatum's desire to ensure financial stability and smart management of his assets, a value instilled by his upbringing where financial security was hard-earned and sparingly enjoyed.
In a recent interview with "In Depth with Graham Bensinger," Tatum shared insights into this arrangement, noting that while his mother and accountant didn't anticipate the extent of his off-court earnings, which Forbes estimates at $13 million from partnerships with brands like Jordan Brand, Gatorade, Subway, NBA 2K, and Ruffles, as well as his own venture, the plant-based candy brand Smalls Wins available at Walmart.
Tatum's decision underscores a deep-rooted appreciation for financial discipline and a cautious approach to wealth management, shaped by his upbringing where even saving $100 was a luxury. For him and his mother, this approach represents a commitment to maintaining a secure financial future while leveraging his marketability and success in the world of endorsements.
