This video is going to touch upon filmmaking’s fifth stage, the distribution stage. Up until now, most of the steps needed to create a motion picture are the same steps to create content for television, industrials, the straight-to-video marketplace and internet-based content.
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The fifth and final stage in the filmmaking process is the distribution stage. It doesn’t matter the amount of time and effort that has gone into creating your film if no one ever sees it. Having it as a vanity piece will not further your craft, career, nor the careers of anyone else who bled and sweat along side you on this adventure.
Up until now, most of the steps needed to create a motion picture are the same steps to create content for television, industrials, the straight-to-video marketplace and internet-based content. The steps are generally the same, even if less people and money are involved. But distribution is not.
When your project was in the development stage, you should have considered what would be the best distribution outlet for your project. Will your film be released theatrically to cinemas? Will your film be released directly to consumer media, such as DVD, or Blu-Ray? Will the film be released as digital downloads or streaming media available to the public from a media provider or through your website?
If your film is being distributed by a film distributer there usually will be a red-carpet premiere and a launch party to maximize the public relations buzz. Press releases, press review screenings, and interviews are all designed to help have the best impact. Press kits are created as part of the promotional packaging as part of promotion.
A dedicated website is also launched different than that of the production company, which can have additional scenes, back story details about the characters, photos, and other goodies designed to get the public interested and wanting to see the film over and over again.
I should add, for most filmmakers, their films are often developed and produced away from the studio that distributes them in the end. These independently produced films are usually financed by the pre-sale of distribution rights and may also have private investors.
The film enters the acquisition agreement phase. At this point, the producer and film distributor agree on the details of the distribution rights. This is called a negative pick-up deal.
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Filmmaking Essentials: What Is The Film Distribution Stage 2018
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