Sharing data with partners is integral to Zalando strategy, however this must be done respecting customer privacy. Aggregation is not enough to ensure privacy. This talk will show how Consumer Insight implemented k-anonymization to allow sharing data with partners while protecting customer data. We discuss what it is, how we implemented it and the challenges of k-anonymization.
Speakers: Thomas Santana and Iaroslav Fadin, Zalando
Recorded at Zalando's 7th Data Engineering Meetup in Berlin on the 21st of October 2019
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