The Samba TV Summit in Deer Valley, UT brought together experts representing all sides of the industry, with featured speakers from Disney, Hulu, WarnerMedia, Forrester, PepsiCo, Assembly, dentsu, Catalina, Liberty Global, and more, to discuss two overarching themes throughout the week: challenges with the shifting consumer behavior, and utilizing data to reach audiences and optimize campaigns.
![](https://s2.save4k.ru/pic/OCRmp1Xrye0/mqdefault.jpg)