Facebook Conversion Ads: How to Get More Clicks
If you want to learn how to improve your Facebook conversion ads, watch this video.
Whenever I first start working with a business that’s using a Facebook ads strategy for lead generation, they’re often making a single huge mistake:
Their ads always look like…. Well, ads.
Though counterintuitive, this is actually NOT what you want to do (especially when targeting a cold audience that’s never heard of you).
Remember, Facebook is a social platform; people don’t sign in looking to be sold to, or look for solutions like they might on Google. Therefore, if an ad looks like an ad, they’ll often scroll right past it unless it’s SUPER relevant to their circumstance (which is rare).
With that in mind, in this video, I’ll show you some simple things you can do to make your ad look less like an ad… and more like an editorial, a blog post, or a piece of cool, helpful content.
You’ll actually watch ‘over my shoulder’ as I create a mock ad to advertise my wedding company, and I’ll walk you through my thinking while we’re creating the ad.
Check it out!
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