If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.

In this episode, Alex Nigmatulin, co-founder and CMO of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.

Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies.

You'll learn:

(0:00) Intro
(1:46) Sponsored content vs buying links
(4:39) The cost of sponsored placements
(6:33) Avoiding Google penalties
(9:53) How AI has affected digital PR
(12:32) Creating newsworthy stories
(16:49) Finding websites for sponsored placements
(21:03) How PRNEWS.io stays fresh
(26:01) How links work with sponsored placements
(30:03) Do sponsored links move the needle
(34:16) Tracking sponsored content results
(38:00) The REAL purpose of press releases
(47:11) Additional PRNEWS.io services
(50:00) Creating your own news
(53:14) How Ahrefs could use PRNEWS.io
(1:03:03) Where PRNEWS.io is heading
(1:09:32) How does PRNEWS.io market itself

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Where to find Alex Nigmatulin:

LinkedIn: [ Ссылка ]
Website: [ Ссылка ]

Where to find Tim:
LinkedIn: [ Ссылка ]
X: @timsoulo
Website: [ Ссылка ]

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Referenced in the episode:

B2Blogger : [ Ссылка ]
Ann Smarty: [ Ссылка ]
They Call Me Supermensch: [ Ссылка ]
iForum (Ukrainian conference): [ Ссылка ]
Ryan Holiday: [ Ссылка ]
Trust Me, I'm Lying: [ Ссылка ]
Muck Rack: [ Ссылка ]
Roxhill Media: [ Ссылка ]
Ahrefs Evolve: [ Ссылка ]

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