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Caterpillar is by far the most successful industrial machinery company in the entire world. Their iconic yellow excavators and bulldozers dominate construction sites around the world. And Caterpillar is even involved in auxiliary industries such as smartphones. This makes Caterpillar one of the only industrial giants in the Fortune 100 who are still crushing in the 21st century. The story of Caterpillar wasn’t always so smooth though. For decades the company was a smaller family company that made tractors and after the family passed away, Caterpillar nearly went bankrupt. It was actually Caterpillar’s biggest competitor that merged with Caterpillar and took it to new heights within the construction industry. This video tells the story of how Caterpillar become one of the most successful blue-collar companies in the world.
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Timestamps:
0:00 - Caterpillar Dominance
2:04 - A Family Company
6:03 - A New Life
9:18 - The Unstoppable Giant
Thumbnail Credit:
Ken Backer - Dreamstime
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Caterpillar - The Most Underrated Background Company
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