Welcome to Sport Beach.

International marketing network Stagwell wanted to bring together marketers, brand partners and agencies for a unique experience, totally different to the usual cabana-style beach activations at Cannes Lions. Together, our teams galvanised sport, fandom and play to curate an experience that broke the typical networking mould.

A sand-to-stadium beach build, our 420 pax activation brought fans out of the stands and into the game itself to break down barriers and build long-lasting partnerships right there, on the court.

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