In this episode of Product Marketing Maestros: Tales from the Frontlines, Amitai Richman shares how he transformed niche products into core offerings at K2View through strategic positioning, deep market understanding, and effective sales enablement.

Key takeaways:

► Gain a deep understanding of your products and the competitive landscape to effectively position and market your offerings.
► Rebuild your product's positioning and messaging to clearly define unique selling propositions and address customer pain points.
► Invest in comprehensive sales enablement and be ready to pivot strategically based on market traction and internal successes.

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