YETI Rescue Red Collection - Color Inspired by True Events

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In this video, we'll take a look at the history of the Yeti and its famous Rescue Red Collection. We'll explore the Cooler's origins and find out why it's become such a popular drinks container.
From Yeti to Rescue Red cooler, this video is full of surprises. Tune in to find out how this iconic brand came to be and how its unique purple colour has made it one of the most popular drink containers on the market!

In 2006, they founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it throughout the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf Coast, or just getting together with friends in the backyard.

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