It's fair to say that BMW has been a little less than choosy where it applies the M badge in recent years. There have been cars you'd rather forget about, those that do a job and then there are the rare gems. Cars like the 1 Series M Coupe. Here was a model that bolstered rather than devalued the M badge. It was everything you want in an M-car; ferociously quick, light on its feet, smart in the way it deployed its technology and capable of painting a huge grin on its owner's face. Small wonder that used 1 M Coupes are now highly sought after.
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