Head to [ Ссылка ] to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale.

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0:00 Intro
0:45 The Industrial Revolution
2:16 The Allure of Scale
2:54 Move Fast and Break Things
5:16 Why A Holistic System Is SO Important
7:26 Materials and Sourcing
8:13 Sustainability is HARD To Measure
10:32 Plastic is Kind of Amazing
11:36 Mismatched Incentives
11:46 Customers At Fault
12:56 Convenience Is King
14:11 The Path of Least Resistance
14:56 Designers/Engineers Are At Fault
17:36 Companies Are At Fault
18:36 Lawmakers Are At Fault
20:00 Are We Doomed?


All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Credits/Sources:
Bradley Heath (editor): [ Ссылка ]
I took inspiration from Cradle to Cradle, most notably the information about textile factories and benzene: [ Ссылка ]
I borrowed some footage from NileRed in the benzene scene: [ Ссылка ]
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Sustainable Design and Eco Friendly Industrial Design is very important. Circular Economy Product Design is key to a sustainable future. Complex Supply Chain Issues, Bioplastics, and Carbon Negative Materials all play a part.

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