How to Write a Press Release: Mastering the Art with Templates
Ever wondered how organizations keep their image in check and steer the conversations around their brand? Enter: the press release. A tool as old as 1906, thanks to Ivy Lee. Whether you're sharing company news, launching a new product, or managing a crisis, a well-crafted press release can be a game-changer.
In this video guide:
Discover the Origin of the press release with a quick dive into Ivy Lee's game-changing move in 1906.
Types of Press Releases we'll explore: from events, new product launches, crisis management, to mergers & more.
The Must-Follow Format: A step-by-step breakdown from the headline to the boilerplate.
Writing a Press Release in 15 Steps: From research, compelling headlines, sourcing, quotes, to the final checks.
Preferred Formats: PDF vs. Plain Text vs. Interactive Press Release. Which one do journalists love?
Avoiding Bad Pitches: Steering clear of the pitfalls to ensure your press release isn't headed straight for the bin.
A press release is more than just an announcement; it's an art. Using tried and tested templates can ensure you're hitting all the right notes. Dive in as we demystify the world of press releases, giving you the tools to stand out and make an impact.
0:00 What is a press release
01:00 When to write a press release
01:28 Funding announce
01:48 When to write a press release
02:09 Choose your angle
02:50 Follow the press release structure
03:00 Title and Subtitle
03:30 Introduction or lead
03:50 The main copy
04:32 The beauty is in the details
05:21 Contact details
05:33 The boilerplate
06:04 Press release checklist
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