With CGI, "make it unreal but real" is the aim that every brand is frantically trying to achieve.
The Internet erupted when Maybelline shared this Tiktok of a London Tube employee applying mascara to her makeup. Is it a virtual or actual setup? Dozens of videos have surfaced on social media in recent weeks, showcasing commercial displays that violate probability principles and piqueing viewers' interest. In order to surprise customers and increase sales, marketers are using computer-generated imagery (CGI) to create fictitious outdoor advertisements that go viral on social media. This is demonstrated in an article published in Glossy.


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