This is how to find your niche when most are already taken. Shaan Puri gives valuable advice on how to create a NEW niche for your business. He brings up online auction houses as a prime example of a niche that has already been capitalized on in a variety of ways and talks about a new niche idea that he has for it and how it can be incorporated in a market where most of its niches have already been capitalized on. His advice is fundamental and can be utilized in any market. This is another episode of My First Million Podcast brought to you by Shaan Puri.

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My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.

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Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news -- trusted by over 1 million readers.

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Check out Exit Strategy, our podcast hosted by Moiz Ali, founder of Native, a direct-to-consumer deodorant brand that he sold to Procter & Gamble for $100 million just 28 weeks in. He interviews some of the world’s top entrepreneurs, unearthing the tips and strategies you can use to build your own unicorn.

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