Is your Pharma company missing the mark on patient engagement? This video exposes a critical gap in commercial success: understanding the entire healthcare ecosystem. Most Pharma companies focus solely on healthcare providers, neglecting the crucial roles of patients and insurance companies. The traditional methods of bundling, contracts, and rebates with healthcare providers fall short.
Timestamps:
0:00 Key to success with stakeholders
0:15 Why traditional Pharma engagement strategies are failing.
0:45 The importance of "customer intimacy" with patients and insurance companies.
1:25 Building a three-dimensional approach to healthcare success.
1:50 How Pharma companies can foster discussions on patient engagement, promotion, value, and outcomes.
2:00 Embrace the future of Pharma by breaking down silos and prioritizing all three stakeholders!
#PharmaceuticalMarketing #PatientEngagement #HealthcareEcosystem #InsuranceCompanies #PatientNeeds #ValueBasedCare #CommercialSuccess #PharmaSales #HealthcareProviders #collaboration
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About Axtria
Axtria is a global provider of award-winning cloud software and data analytics consulting to the life sciences industry. We focus on delivering solutions that help pharmaceutical, medical device, and diagnostic companies complete the journey from data to insights to action. We are committed to building an inclusive, diversified, and open culture that enables our people and partners to work towards our larger vision of touching patients’ lives.
Axtria’s Products and Solutions
Axtria is proud to work with 16 of the top 20 pharmaceutical companies. From our roots as a trusted consultant to our status as one of the world’s leading providers of cloud-based pharmaceutical management software, Axtria has been powering the digital transformation of life sciences. Our experts call upon years of domain experience in the industry to guide pharma giants from brand launches to retirement. Our products go even further. Axtria InsightsMAx™ helps everyone from the C-suite to junior associates uncover trends to make better decisions. Axtria SalesIQ™ helps optimize field forces and provider engagements. Axtria CustomerIQ™ leverages AI-enabled next-best-action omnichannel choices. Axtria MarketingIQ™ turns investment analyses into pinpoint strategies. Axtria DataMAx™ and DataMAx™ for Emerging Pharma is the data management framework that pulls it all together with best-in-class security and integration.
