"4-Drive Model of Employee Motivation." The theory, as proposed by Lawrence and Nohria in 2002, focuses on four fundamental drives that underlie employee motivation:

Acquire & Achieve Drive: This drive is about the desire to acquire things, status, and resources. It relates to the traditional approach of rewards and incentives, such as pay raises, bonuses, and promotions.

Bond & Belong Drive: This drive emphasizes the need to create positive bonds with others and feel a sense of belonging within a group or organization. Team building activities and opportunities for social connections are important to fulfill this drive.

Comprehend & Challenge Drive: This drive revolves around the need to be challenged and engaged in meaningful work. Salespeople, for example, thrive on setting and achieving stretch goals that provide challenges and opportunities for growth and learning.

Define & Defend Drive: This drive is about finding a larger purpose and meaning in one's work. It involves aligning employees' roles with something more significant than just selling a product or service, such as contributing to a higher mission or improving people's lives.



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