Qualcomm Snapdragon Sound brings together the very best audio tech, connectivity, and mobile innovations from Qualcomm Technologies. It’s designed to deliver high-resolution music, crystal-clear voice calls, and lag-free gaming— with superior connectivity and extended battery life.

As part of Qualcomm’s official Snapdragon Sound launch, we put together a virtual round table of audio experts hosted by Qualcomm Technologies Senior Vice President Global Product Marketing Don McGuire. The panel, which spans industries, talks about why great sound experiences are important and what Snapdragon Sound means to them.

Qualcomm Technologies International Vice President and General Manager, Voice, Music and Wearables James Chapman starts off the round table, discussing the importance of a great sound experience. Sound matters in all parts of our lives, whether that’s when we’re staying in touch with family and friends or working with colleagues, listening to music, or playing games. And consumers are still putting up with wireless audio pain points, from poor audio quality on calls to inferior music experiences to short battery life. Snapdragon Sound is purpose built to deliver amazing sound experiences within and across device ecosystems.

Snapdragon Sound combines the best of Qualcomm Technologies’ mobile and wireless audio. It’s designed to minimize dropouts, deliver glitch-free audio, seamlessly adapt in presence of interference or weak signal to ensure the best possible performance, and is optimized for long battery life.

Andre Stapleton, Global Head of Artist and Label Relations for Amazon Music, then spoke about the importance of music quality, especially when it comes to music streaming. Amazon Music HD is a premium-quality music subscription service with 70 million songs in High Definition (HD) and in Ultra High Definition (Ultra HD). Andre detailed the service and its goal: to get listeners closer to the music and have them hear it as the artists like St. Panther intended. He also teased the just launched Snapdragon Sound playlist, a brand-new, genre-spanning playlist of Ultra HD music designed to showcase the superior sound quality of Ultra HD music.

Geoff Neal, a recording and mixing engineer, and Richard "HotJukes" Castillon, a professional mobile gamer, rounded out the discussion. Both spoke to the importance of sound when it comes to music and gaming, and how Snapdragon Sound is optimizing the listening experience.

Snapdragon Sound: it’s how sound should sound.

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