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In 2023, Elon Musk - the richest man in the world was dethroned.
And in his place, a mystery man took the crown.
Louis Vuitton, Christian Dior, Gucci.
Brands that everybody knows and admires.
Whether on Instagram, the world's biggest runways, or the most powerful presidents - their products are everywhere.
And they all have one thing in common: they are all owned by one man.
Bernard Arnault.
Chapter overview:
0:00 The Ruthless Rise of The World's Richest Man
2:57 Escaping his Fathers Shadow in Style - King of Luxury
4:52 Building a Luxury Goods Empire
7:03 Whipping Boussac Saint Freres into shape
8:07 Corporate Raiders and Power Plays
13:25 Managing the LVMH Empire and Clashing with Gucci
17:29 Enjoying Exorbitant Wealth like a Bond Villian
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